One of my favourite marketing topics is segmentation. It’s about dividing the market into different segments and targeting whichever that is more related to what you sell. Apart from the extensive and expensive research, there is nothing complicated about it. I’ll explain later why I mentioned this…
You probably have heard of Kim Kardashian. She’s [...]
Archive for May, 2008
Hero Of The Week!
Hero Of The Week!
I was going to give this week’s prize to Boris Johnson for his victory speech (he thanked the Police first before mentioning his wife; don’t ask me why!). But then, in the last minute I changed my mind. The fantastic Charles Ray Fuller was the reason…
Imagine cashing a $360bn cheque. It’s everyone’s dream. Charles Ray [...]