One of my favourite marketing topics is segmentation. It’s about dividing the market into different segments and targeting whichever that is more related to what you sell. Apart from the extensive and expensive research, there is nothing complicated about it. I’ll explain later why I mentioned this…
You probably have heard of Kim Kardashian. She’s [...]

I don’t have a slightest clue who this guy is. But he sure is one hell of a monkey trainer!
Just think of it for a second: making a hundred monkeys doing funny thing at the same time without using a single banana. Even more extraordinary, he speaks monkey language! I mean, I knew monkeys [...]

People do weird things when they are bored. I myself for example, drink more coffee and play Solitaire! But that’s nowhere as extreme as what the 28 years old Austrian, pip9999 does on his spare time.
Without a doubt, there is no way I could ever come up with such brilliantly inspiring ideas. Not even if [...]

You know why I love South Park? Because they don’t give a damn if some idiot somewhere on this planet feels abused or embarrassed by their satire. They disrespect the disrespectful. In a world where Culture Warrior by Bill O’Reilly is a bestseller book, or Britney Spears and Paris Hilton are considered role models, South [...]